Dast.ru Проблемы с SEO, советы по трафику и оптимизации

Dast.ru

March, 8 2024 01:42:52 AM

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Search Engine Optimization

Title Tag

Интернет-магазин инженерной и климатической техники | DAST
Length: 58 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

О компании. Наша компания представляет полный комплекс профессиональных услуг проектирования, монтажа и обслуживания по следующим направлениям - вентиляция, кондиционирование, увлажнение, пылеудаление, бельепровод. Обращайтесь к нам по номеру +7 (499) 520-97-92 или пишите на адрес info@dast.ru.
Length: 295 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

Москва, Московская область, Даст | DAST, компания, инженерные системы, вентиляция, кондиционирование, увлажнение, пылеудаление, бельепровод

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	2	5	1	2	1

<H1> Проектно-инженерная группа ДАСТ </H1>
<H2> Бытовая вентиляция </H2>
<H2> Реализованные проекты </H2>
<H3> Наши услуги </H3>
<H3> ООО "ДАСТ" - компания полного цикла, предлагающая современные технические решения для инженерных систем. Выполняем широкий спектр работ по проектированию, поставке оборудования, монтажу, пуско-наладке и сервису инженерных систем. Основные направления компании это системы вентиляции и кондиционирования, водоснабжения и канализации, отопления, центрального пылеудаления, адиабатического увлажнения, гравитационного бельепровода. </H3>
<H3> Категории товаров </H3>
<H3> Наши объекты </H3>
<H3> Наши партнеры </H3>
<H4> Расчет стоимости работы </H4>
<H5> Система центрального пылеудаления </H5>
<H5> Гравитационное удаление белья </H5>
<H6> Адиабатическое </H6>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Интернет-магазин инженерной и климатической техники | DAST

dast.ru/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 28 images on this web page

2 ALT attributes are empty or missing.

data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==
data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

монтаж25
обслуживание25
очистка14
для13
компании11
вентиляция10
каталог8
наши8
на7
звонок7
кондиционеры7
пылеудаление6
бельепровод6
вентиляционные6
unionflex6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
монтаж	25
обслуживание	25
очистка	14
для	13
компании	11
вентиляция	10
каталог	8
наши	8
на	7
звонок	7
кондиционеры	7
пылеудаление	6
бельепровод	6
вентиляционные	6
unionflex	6

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 6.59%

Text content size	19928 bytes
Total HTML size	302626 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 333 KB to 59 KB (82.2 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 31.31.196.97 does not redirect to dast.ru

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://dast.ru/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://dast.ru/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Oh no, iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 9 Years, 298 Days

Created Date: 14th-May-2014

Updated Date: 7th-Mar-2024

Expiry Date: 14th-May-2024

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% TCI Whois Service. Terms of use:
% https://tcinet.ru/documents/whois_ru_rf.pdf (in Russian)
% https://tcinet.ru/documents/whois_su.pdf (in Russian)

domain: DAST.RU
nserver: ns1.hosting.reg.ru.
nserver: ns2.hosting.reg.ru.
state: REGISTERED, DELEGATED, UNVERIFIED
org: OOO Dast
taxpayer-id: 5027268741
registrar: RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created: 2014-05-14T13:02:54Z
paid-till: 2024-05-14T14:02:54Z
free-date: 2024-06-14
source: TCI

Last updated on 2024-03-07T20:11:30Z

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

1,875 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://dast.ru
Length: 4 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

296 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.16 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Dast.ru desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: Russian

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
dast.com	Already Registered
dast.net	Already Registered
dast.org	Already Registered
dast.biz	Already Registered
dast.us	Available

Typo Availability

Domains (TLD)	Status
xast.ru	Already Registered
sast.ru	Already Registered
wast.ru	Already Registered
east.ru	Already Registered
rast.ru	Already Registered

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Bad, embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Dast.ru mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
31.31.196.97	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

False

Too bad, your website is using nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

Perfect, We detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 147 links including both internal & external links of your site

Anchor	Type	Follow
http://dast.ru/	Internal Links	Dofollow
Каталог	Internal Links	Dofollow
Бельепровод	Internal Links	Dofollow
Бельеприемник	Internal Links	Dofollow
Крепление	Internal Links	Dofollow
Окончание бельепровода	Internal Links	Dofollow
Принадлежности	Internal Links	Dofollow
Труба бельепровода	Internal Links	Dofollow
Углы	Internal Links	Dofollow
Вентиляция	Internal Links	Dofollow
Вентиляционные установки	Internal Links	Dofollow
Вентиляционные решетки и диффузоры	Internal Links	Dofollow
Расходные материалы	Internal Links	Dofollow
Опции	Internal Links	Dofollow
Автоматика	Internal Links	Dofollow
Теплоизоляция	Internal Links	Dofollow
UNIONFLEX Трубки	Internal Links	Dofollow
UNIONFLEX Рулоны	Internal Links	Dofollow
Кондиционеры	Internal Links	Dofollow
Настенные кондиционеры (Сплит - системы)	Internal Links	Dofollow
Канальные кондиционеры	Internal Links	Dofollow
Кассетные кондиционеры	Internal Links	Dofollow
Мультизональные VRV и VRF системы	Internal Links	Dofollow
Комплекты мультисплит-систем	Internal Links	Dofollow
Наружные блоки мультисплит-систем	Internal Links	Dofollow
Внутренние блоки мультисплит-систем	Internal Links	Dofollow
Отопление	Internal Links	Dofollow
Котлы отопления	Internal Links	Dofollow
Дымоходы для котлов	Internal Links	Dofollow
Водонагреватели	Internal Links	Dofollow
Устройства регулирования	Internal Links	Dofollow
Автоматика для отопления	Internal Links	Dofollow
Арматура	Internal Links	Dofollow
Системы от протечки воды	Internal Links	Dofollow
Теплый пол	Internal Links	Dofollow
Тепловые насосы	Internal Links	Dofollow
Расширительные баки	Internal Links	Dofollow
Буферные накопители	Internal Links	Dofollow
Бойлеры косвенного управления	Internal Links	Dofollow
Радиаторы отопления	Internal Links	Dofollow
Горелки	Internal Links	Dofollow
Увлажнители воздуха	Internal Links	Dofollow
Очистители воздуха	Internal Links	Dofollow
Осушители воздуха	Internal Links	Dofollow
Пылеудаление	Internal Links	Dofollow
Силовые агрегаты	Internal Links	Dofollow
Оборудование для ЦСП	Internal Links	Dofollow
Водоснабжение	Internal Links	Dofollow
О компании	Internal Links	Dofollow
О компании	Internal Links	Dofollow
Сотрудники	Internal Links	Dofollow
Вакансии	Internal Links	Dofollow
Новости	Internal Links	Dofollow
Cертификаты	Internal Links	Dofollow
Реквизиты компании	Internal Links	Dofollow
Сотрудничество	Internal Links	Dofollow
Поставка и комплектация оборудования	Internal Links	Dofollow
Партнеры	Internal Links	Dofollow
Производители	Internal Links	Dofollow
Блог	Internal Links	Dofollow
Проектирование	Internal Links	Dofollow
Монтаж	Internal Links	Dofollow
Обслуживание	Internal Links	Dofollow
Наши обьекты	Internal Links	Dofollow
ОВиК	Internal Links	Dofollow
Пылеудаление	Internal Links	Dofollow
Кондиционирование	Internal Links	Dofollow
Вентиляция	Internal Links	Dofollow
Бельепровод	Internal Links	Dofollow
Увлажнение	Internal Links	Dofollow
Контакты	Internal Links	Dofollow
Акции	Internal Links	Dofollow
Интернет ресурсы	Internal Links	Dofollow
Оплата и доставка	Internal Links	Dofollow
http://dast.ru/services/montazh/ventilyatsiya/	Internal Links	Dofollow
http://dast.ru/services/montazh/pyleudalenie/	Internal Links	Dofollow
http://dast.ru/services/montazh/montazh-uvlazhnenie/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-konditsionirovaniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-ventilyatsiya/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-ventilyatsii/	Internal Links	Dofollow
http://dast.ru/services/montazh/konditsionirovanie/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-beleprovoda/	Internal Links	Dofollow
http://dast.ru/services/montazh/montazh-beleprovod/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-uvlazhneniya/	Internal Links	Dofollow
http://dast.ru/services/montazh/otoplenie/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/videodiagnostika-teleinspektsiya-ventilyatsii-kanalizatsionnykh-trub-dymokhodov/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-pyleudaleniya/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-sistem-otopleniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-konditsionirovanie/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-servis-i-remont-beleprovoda/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-servis-i-remont-uvlazhneniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-servis-i-remont-sistem-otopleniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-individualnykh-teplovykh-punktov-itp/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-kukhonnykh-liftov/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-kanalizatsii/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-vodosnabzheniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-ventilyatsii-basseyna/	Internal Links	Dofollow
http://dast.ru/services/montazh/ochistitel-vozdukha/	Internal Links	Dofollow
http://dast.ru/services/montazh/osushitel-vozdukha/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-vrf-i-vrv/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-ventilyatsii-i-konditsionirovaniya-servernoy/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-chiller-fankoylov/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-vav-sistemy-ventilyatsii/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-pyleudaleniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-teplovykh-nasosov/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/obsluzhivanie-i-ochistka-konditsionera-vinnoy-komnaty/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/ochistka-vozdukhovodov/	Internal Links	Dofollow
http://dast.ru/services/montazh/individualnyy-teplovoy-punkt-itpp/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-individualnyy-teplovoy-punkt-itp/	Internal Links	Dofollow
http://dast.ru/services/montazh/montazh-vodosnabzhenie/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-vodosnabzhenie/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/ochistka-ventilyatsii-i-konditsionirovaniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/dezinfektsiya-sistem-ventilyatsii-i-konditsionirovaniya/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/ochistka-ventilyatsionnykh-shakht/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/dezinfektsiya-vozdukhovodov/	Internal Links	Dofollow
http://dast.ru/services/obsluzhivanie/puskonaladka-ventilyatsii-i-konditsionirovaniya/	Internal Links	Dofollow
http://dast.ru/services/montazh/montazh-kanalizatsiya/	Internal Links	Dofollow
http://dast.ru/services/proektirovanie/proektirovanie-kanalizatsiya/	Internal Links	Dofollow
http://dast.ru/services/montazh/kukhonnye-lifty/	Internal Links	Dofollow
http://dast.ru/services/montazh/ventilyatsiya-basseyna/	Internal Links	Dofollow
http://dast.ru/services/montazh/ventilyatsiya-i-konditsionirovanie-servernoy/	Internal Links	Dofollow
http://dast.ru/services/montazh/vrf-i-vrv-sistemy/	Internal Links	Dofollow
http://dast.ru/services/montazh/vav-sistema-ventilyatsii/	Internal Links	Dofollow
http://dast.ru/services/montazh/fankoyl/	Internal Links	Dofollow
http://dast.ru/services/montazh/teplovye-nasosy/	Internal Links	Dofollow
http://dast.ru/services/montazh/konditsionirovanie-vinnoy-komnaty/	Internal Links	Dofollow
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ОВиК ЖК "Оранж Парк", объект 2 Автоматизировали управление освещением, климатом, мультимедийными системами и обеспечили удаленный контроль	Internal Links	Dofollow
ОВиК ЖК "Барин Хауз" Автоматизировали управление освещением, климатом, мультимедийными системами и обеспечили удаленный контроль	Internal Links	Dofollow
ОВиК ЖК "Пресня сити" Автоматизировали управление освещением, климатом, мультимедийными системами и обеспечили удаленный контроль	Internal Links	Dofollow
ОВиК ЖК "Оранж парк" Автоматизировали управление освещением, климатом, мультимедийными системами и обеспечили удаленный контроль	Internal Links	Dofollow
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