Lekub.ru Проблемы с SEO, советы по трафику и оптимизации

Lekub.ru

May, 1 2023 11:13:09 PM

Passed

To Improve

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Download Report Update Compare Share

Search Engine Optimization

Title Tag

LEKUB.ru - интернет-магазин игрушек лего. Конструкторы и игры LEGO!
Length: 67 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Мы рады приветствовать всех любителей конструктора Lego! Добро пожаловать в интернет-магазин LEKUB.ru. В ассортименте нашего интернет-магазина Лего представлена только подлинная, сертифицированная продукция компании Lego, а это значит, что ее качество гарантируется высочайшими стандартами всемирно известного датского производителя. В наше время существует не так и много мировых торговых марок, при упоминании которых у людей возникает не только уважение, но еще неподдельное
Length: 477 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

LEKUB.ru - интернет-магазин игрушек лего. Конструкторы и игры LEGO!

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	12	0	3	1	0

<H1> LEKUB.ru - интернет-магазин Лего. Конструкторы и игры LEGO! </H1>
<H2> LEGO Star Wars Боевой набор солдат-клонов 501-го легиона 75345 </H2>
<H2> LEGO Marvel Лаборатория Железного Человека 76125 </H2>
<H2> LEGO Star Wars Диверсионный AT-ST 75254 </H2>
<H2> LEGO Creator Оптимус Прайм 10302 </H2>
<H2> LEGO Minecraft Питомник панд 21158 </H2>
<H2> LEGO Jurassic World Поединок с бариониксом: охота за сокровищами 75935 </H2>
<H2> LEGO Creator Зоомагазин и кафе в центре города 31097 </H2>
<H2> LEGO Ninjago Земляной дракон ЭВО Коула 71782 </H2>
<H2> LEGO Jurassic World Побег атроцираптора и тираннозавра 76948 </H2>
<H2> LEGO Marvel Фигурка Человека-Паука 76226 </H2>
<H2> LEGO Hidden Side Сверхъестественная гоночная машина 70434 </H2>
<H2> LEGO Star Wars Шлем Мандалорца 75328 </H2>
<H4> Магазин </H4>
<H4> Сервис </H4>
<H4> Контакты </H4>
<H5> 1 товар добавлен в корзину </H5>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

LEKUB.ru - интернет-магазин игрушек лего. Конструкторы и игры LEGO!

lekub.ru/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 83 images on this web page

68 ALT attributes are empty or missing.

https://st-lekub.get23.ru/assets/n/logom_lekub.png?2
https://st-lekub.get23.ru/design/legobox/images/img2/basket_grey_header.png
https://st-lekub.get23.ru/files/categories/1307.jpg
https://st-lekub.get23.ru/files/categories/1308.jpg
https://st-lekub.get23.ru/files/categories/1311.jpg
https://st-lekub.get23.ru/files/categories/1316.jpg
https://st-lekub.get23.ru/files/categories/1314.jpg
https://st-lekub.get23.ru/files/categories/1310.jpg
https://st-lekub.get23.ru/files/categories/1315.jpg
https://st-lekub.get23.ru/files/categories/1312.jpg
https://st-lekub.get23.ru/files/categories/1318.jpg
https://st-lekub.get23.ru/files/categories/1330.jpg
https://st-lekub.get23.ru/files/categories/1329.jpg
https://st-lekub.get23.ru/files/categories/1313.jpg
/assets/2021/slides/sales.jpg
/assets/2021/slides/assort.jpg
/assets/2021/slides/service.jpg
https://st-lekub.get23.ru/design/legobox/images/info/m/skidki_na_populyarnye_nabory.jpg
https://st-lekub.get23.ru/design/legobox/images/info/m/v_nalichii_3000_redkih_naborov_lego.jpg
https://st-lekub.get23.ru/design/legobox/images/info/m/bezuprechniy_servis_zakaza_i_dostavki.jpg
https://st-lekub.get23.ru/lego-star-wars/lego-75345-501st_clone_troopers_battle_pack-ac2ad49e-im41593_3-s.png
https://st-lekub.get23.ru/files/badges/8.png?c6Ui
https://st-lekub.get23.ru/files/badges/46.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/46.png?c6Ui
https://st-lekub.get23.ru/lego-superheroes_Marvel/lego-76125-Iron_Man_Hall_of_Armour-643da0fc-imm39634-s.jpg
https://st-lekub.get23.ru/files/badges/47.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/47.png?c6Ui
https://st-lekub.get23.ru/lego-star-wars/lego-75254-AT_ST_Raider-180aa58c-imm39855-s.jpg
https://st-lekub.get23.ru/files/badges/45.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/45.png?c6Ui
https://st-lekub.get23.ru/lego-creator/lego-10302-Optimus_Prime-8ef1bd6a-imm41053-s.jpg
https://st-lekub.get23.ru/files/badges/47.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/47.png?c6Ui
https://st-lekub.get23.ru/lego_majnkraft_lego_minecraft/lego-21158-The_Panda_Kindergarten-34186a80-imm40038-s.jpg
https://st-lekub.get23.ru/files/badges/46.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/46.png?c6Ui
https://st-lekub.get23.ru/lego_mir_yurskogo_perioda_lego_jurassic_world/lego-75935-Baryonyx_Face_Off_The_Treasure_Hunt-24a55a3f-imm39629-s.jpg
https://st-lekub.get23.ru/files/badges/45.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/45.png?c6Ui
https://st-lekub.get23.ru/lego-creator/lego-31097-Townhouse-d779e9fe-imm39704-s.jpg
https://st-lekub.get23.ru/files/badges/45.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/45.png?c6Ui
https://st-lekub.get23.ru/lego-ninjago/Lego-71782-Coles_Earth_Dragon_EVO-47572ac8-imm41464-s.jpg
https://st-lekub.get23.ru/files/badges/8.png?c6Ui
https://st-lekub.get23.ru/files/badges/48.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/48.png?c6Ui
https://st-lekub.get23.ru/lego_mir_yurskogo_perioda_lego_jurassic_world/lego-76948-Trex_Atrociraptor_Dinosaur_Breakout-6721773d-imm41003-s.jpg
https://st-lekub.get23.ru/files/badges/47.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/47.png?c6Ui
https://st-lekub.get23.ru/lego-superheroes_Marvel/lego-76226-spider_man_figure-f2b0a19c-im41232_0-s.png
https://st-lekub.get23.ru/files/badges/8.png?c6Ui
https://st-lekub.get23.ru/files/badges/46.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/46.png?c6Ui
https://st-lekub.get23.ru/lego_hidden_side_lego_hidden_side/lego-70434-Supernatural_Race_Car-32a72698-imm40173-s.jpg
https://st-lekub.get23.ru/files/badges/45.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/45.png?c6Ui
https://st-lekub.get23.ru/lego-star-wars/Lego-75328-The_Mandalorian_Helmet-cfb0991a-imm40881-s.jpg
https://st-lekub.get23.ru/files/badges/47.png?c6Ui
https://st-lekub.get23.ru/assets/badges/m/47.png?c6Ui
https://st-lekub.get23.ru/design/legobox/images/img2/p_assortiment.png
https://st-lekub.get23.ru/design/legobox/images/img2/p_delivery.png
https://st-lekub.get23.ru/design/legobox/images/img2/p_orig.png
https://st-lekub.get23.ru/design/legobox/images/img2/p_prices.png
https://st-lekub.get23.ru/design/legobox/images/img2/p_specialists.png
https://st-lekub.get23.ru/design/legobox/assets/img/social/whatsapp_icon.png
https://st-lekub.get23.ru/design/legobox/assets/img/social/telergam_icon.png
https://st-lekub.get23.ru/design/legobox/assets/img/social/vk_icon.png
https://mc.yandex.ru/watch/10099210

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

lego25
корзину16
корзине15
р12
для10
интернет-магазин9
лего8
на7
из6
от6
наборы5
star5
нашеминтернет-магазине4
интернет-магазине4
wars4

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
lego	25
корзину	16
корзине	15
р	12
для	10
интернет-магазин	9
лего	8
на	7
из	6
от	6
наборы	5
star	5
нашеминтернет-магазине	4
интернет-магазине	4
wars	4

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 5.04%

Text content size	12691 bytes
Total HTML size	251641 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 246 KB to 37 KB (84.8 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 185.87.192.40 does not redirect to lekub.ru

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://lekub.ru/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://lekub.ru/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 8 Years, 27 Days

Created Date: 5th-Apr-2015

Updated Date: 2nd-May-2023

Expiry Date: 5th-Apr-2024

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% TCI Whois Service. Terms of use:
% https://tcinet.ru/documents/whois_ru_rf.pdf (in Russian)
% https://tcinet.ru/documents/whois_su.pdf (in Russian)

domain: LEKUB.RU
nserver: ns1.reg.ru.
nserver: ns2.reg.ru.
state: REGISTERED, DELEGATED, VERIFIED
person: Private Person
registrar: REGRU-RU
admin-contact: http://www.reg.ru/whois/admin_contact
created: 2015-04-05T10:57:57Z
paid-till: 2024-04-05T10:57:57Z
free-date: 2024-05-06
source: TCI

Last updated on 2023-05-02T06:26:30Z

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

15,134 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://lekub.ru
Length: 5 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

246 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.24 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

89 / 100

Page Speed

Lekub.ru desktop website speed is fast. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: Russian

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
lekub.com	Already Registered
lekub.net	Available
lekub.org	Already Registered
lekub.biz	Already Registered
lekub.us	Available

Typo Availability

Domains (TLD)	Status
pekub.ru	Available
oekub.ru	Available
iekub.ru	Available
kekub.ru	Available
mekub.ru	Available

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

54 / 100

Page Speed

Lekub.ru mobile website speed is medium range. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
185.87.192.40	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

True

Perfect, your website has few JavaScript files.

False

Too bad, your website is using nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 90 links including both internal & external links of your site

Anchor	Type	Follow
http://lekub.ru/	Internal Links	Dofollow
https://lekub.ru/cart/	Internal Links	Dofollow
Личный кабинет	Internal Links	Dofollow
Избранное	Internal Links	Dofollow
Каталог	Internal Links	Dofollow
Новинки	Internal Links	Dofollow
Темы	Internal Links	Dofollow
Минифигурки	Internal Links	Dofollow
Редкости	Internal Links	Dofollow
Скидки	Internal Links	Dofollow
Доставка	Internal Links	Dofollow
Оплата	Internal Links	Dofollow
Самовывоз	Internal Links	Dofollow
Контакты	Internal Links	Dofollow
Интернет-магазин конструкторов	Internal Links	Dofollow
Доставка	Internal Links	Dofollow
Оплата	Internal Links	Dofollow
Самовывоз	Internal Links	Dofollow
Контакты	Internal Links	Dofollow
http://lekub.ru/cart/	Internal Links	Dofollow
Расширенный поиск	Internal Links	Dofollow
Каталог	Internal Links	Dofollow
LEGO со скидкой LEGO SALE - %	Internal Links	Dofollow
ЛЕГО 2023	Internal Links	Dofollow
Marvel	Internal Links	Dofollow
Star Wars	Internal Links	Dofollow
Ninjago	Internal Links	Dofollow
City	Internal Links	Dofollow
Harry Potter	Internal Links	Dofollow
Super Mario	Internal Links	Dofollow
Minecraft	Internal Links	Dofollow
Technic	Internal Links	Dofollow
Взрослым ценителям	Internal Links	Dofollow
Architecture	Internal Links	Dofollow
Art	Internal Links	Dofollow
Batman	Internal Links	Dofollow
Classic	Internal Links	Dofollow
Creator	Internal Links	Dofollow
DC Universe	Internal Links	Dofollow
Dimensions	Internal Links	Dofollow
Disney Princess	Internal Links	Dofollow
DOTs	Internal Links	Dofollow
Duplo	Internal Links	Dofollow
Elves	Internal Links	Dofollow
Friends	Internal Links	Dofollow
Hidden Side	Internal Links	Dofollow
Ideas	Internal Links	Dofollow
Jurassic World	Internal Links	Dofollow
Monkie Kid	Internal Links	Dofollow
Nexo Knights	Internal Links	Dofollow
Speed Champions	Internal Links	Dofollow
Radio control	Internal Links	Dofollow
VIDIYO	Internal Links	Dofollow
Новинки	Internal Links	Dofollow
Темы	Internal Links	Dofollow
Минифигурки	Internal Links	Dofollow
https://lekub.ru/lego-minifigures/minifigurki_24j_vypusk/	Internal Links	Dofollow
https://lekub.ru/for_adult/	Internal Links	Dofollow
https://lekub.ru/themes/mashiny_lego/	Internal Links	Dofollow
http://lekub.ru/lego-super-heroes/lego-superheroes_Marvel/	Internal Links	Dofollow
http://lekub.ru/lego-bionicle/	Internal Links	Dofollow
http://lekub.ru/lego_arhiv_lego_old_sets/	Internal Links	Dofollow
http://lekub.ru/lego-star-wars/lego-75345-501st_clone_troopers_battle_pack.html	Internal Links	Dofollow
http://lekub.ru/lego-superheroes_Marvel/lego-76125-Iron_Man_Hall_of_Armour.html	Internal Links	Dofollow
http://lekub.ru/lego-star-wars/lego-75254-AT_ST_Raider.html	Internal Links	Dofollow
http://lekub.ru/lego-creator/lego-10302-Optimus_Prime.html	Internal Links	Dofollow
http://lekub.ru/lego_majnkraft_lego_minecraft/lego-21158-The_Panda_Kindergarten.html	Internal Links	Dofollow
http://lekub.ru/lego_mir_yurskogo_perioda_lego_jurassic_world/lego-75935-Baryonyx_Face_Off_The_Treasure_Hunt.html	Internal Links	Dofollow
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