Rowen.ru Проблемы с SEO, советы по трафику и оптимизации

Rowen.ru

August, 23 2023 11:58:19 PM

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Search Engine Optimization

Title Tag

РОВЕН - Российский производитель вентиляционного оборудования в Москве
Length: 71 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

РОВЕН - Российский производитель вентиляционного оборудования в Москве. Вентиляционные системы от производителя. Доставка по всей России. тел.: 8 800 200 16 50
Length: 160 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	5	1	0	0	0

<H2> Отраслевые решения </H2>
<H2> СОВРЕМЕННОЕ ПРОИЗВОДСТВО </H2>
<H2> ВЕНТИЛЯЦИОННОГО ОБОРУДОВАНИЯ </H2>
<H2> КОМПЛЕКСНЫЕ ПОСТАВКИ </H2>
<H2> НОВОСТИ </H2>
<H3> Контактная информация для клиентов в странах СНГ </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

РОВЕН - Российский производитель вентиляционного оборудования в Москве

rowen.ru/

РОВЕН - Российский производитель вентиляционного оборудования в Москве. Вентиляционные системы от производителя. Доставка по всей России. тел.: 8 800 200 16 50

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 57 images on this web page

41 ALT attributes are empty or missing.

/local/static/build/img/svg/loupe.svg
/local/static/build/img/svg/profile-icon.svg
/local/static/build/img/white-logo.svg
/local/static/build/img/svg/telegram.svg
/local/static/build/img/svg/box.svg
/local/static/build/img/svg/telegram.svg
/upload/resize_cache/webp/iblock/fae/300_300_0/2fkiugvx8s7181ylow8vs00nryv57b7l.webp
/upload/resize_cache/webp/iblock/f72/300_300_0/9f8vdhe7wj2wnpbmz5pbrqwlao6jglzw.webp
/upload/iblock/07b/nsoeohcbkuo8byg0g5mxsg7exp0qvwqo.svg
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/upload/iblock/120/cv04fepnqanxokyor01luzlfwbbj9kc6.svg
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/upload/resize_cache/webp/local/static/build/pic/main/collage_main_6pct(2).webp
/upload/resize_cache/webp/local/static/build/pic/main/about.webp
/upload/resize_cache/webp/upload/iblock/774/30ar2rnak0004pzqbqdj7jp4jcpljhor.webp
/upload/resize_cache/webp/upload/iblock/b74/8qhi0h3i0pi621a0o43tvig418212frd.webp
/upload/resize_cache/webp/upload/iblock/886/fvh02na9xflofwpt5xmdjqtkmhsezllm.webp
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/upload/resize_cache/webp/upload/iblock/b74/8qhi0h3i0pi621a0o43tvig418212frd.webp
/upload/resize_cache/webp/upload/iblock/886/fvh02na9xflofwpt5xmdjqtkmhsezllm.webp
/local/static/build/img/white-logo.svg

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

для30
вентиляция11
компании7
вентиляционные7
вентиляторы7
клапаны7
комплектующие7
типа7
информация6
системы6
заслонки6
осевые6
подробнее6
по6
ровен5

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
для	30
вентиляция	11
компании	7
вентиляционные	7
вентиляторы	7
клапаны	7
комплектующие	7
типа	7
информация	6
системы	6
заслонки	6
осевые	6
подробнее	6
по	6
ровен	5

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 12.5%

Text content size	18936 bytes
Total HTML size	151452 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 147 KB to 38 KB (74 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 45.147.176.31 does not redirect to rowen.ru

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://rowen.ru/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://rowen.ru/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Warning! We have detected parameters in a massive number of URLs

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Oh no, you are using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: 15 Years, 275 Days

Created Date: 22nd-Nov-2007

Updated Date: 23rd-Aug-2023

Expiry Date: 22nd-Nov-2023

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

% TCI Whois Service. Terms of use:
% https://tcinet.ru/documents/whois_ru_rf.pdf (in Russian)
% https://tcinet.ru/documents/whois_su.pdf (in Russian)

domain: ROWEN.RU
nserver: ns3-l2.nic.ru.
nserver: ns4-cloud.nic.ru.
nserver: ns4-l2.nic.ru.
nserver: ns8-cloud.nic.ru.
nserver: ns8-l2.nic.ru.
state: REGISTERED, DELEGATED, VERIFIED
org: Rowen-Regiony Ltd
taxpayer-id: 6168030944
registrar: RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created: 2007-11-22T21:00:00Z
paid-till: 2023-11-22T21:00:00Z
free-date: 2023-12-24
source: TCI

Last updated on 2023-08-23T18:26:30Z

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

9,843 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://rowen.ru
Length: 5 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

147 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.28 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

78 / 100

Page Speed

Rowen.ru desktop website speed is medium range. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: Russian

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
rowen.com	Already Registered
rowen.net	Already Registered
rowen.org	Already Registered
rowen.biz	Already Registered
rowen.us	Already Registered

Typo Availability

Domains (TLD)	Status
eowen.ru	Available
dowen.ru	Available
fowen.ru	Available
gowen.ru	Already Registered
towen.ru	Available

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

47 / 100

Page Speed

Rowen.ru mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
45.147.176.31	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Link Analysis

In-Page Links

We found a total of 176 links including both internal & external links of your site

Anchor	Type	Follow
Москва	Internal Links	Dofollow
ВХОД →	Internal Links	Nofollow
http://rowen.ru/	Internal Links	Dofollow
http://rowen.ru/ajax/videoModal.php	Internal Links	Nofollow
http://rowen.ru/cart/?delayed	Internal Links	Dofollow
http://rowen.ru/cart	Internal Links	Dofollow
О компании	Internal Links	Dofollow
Производство	Internal Links	Dofollow
Новости	Internal Links	Dofollow
Акции	Internal Links	Dofollow
Информация для партнеров	Internal Links	Dofollow
Вакансии	Internal Links	Dofollow
Выставки	Internal Links	Dofollow
Продукция	Internal Links	Dofollow
Системы промышленного кондиционирования	Internal Links	Dofollow
Вентиляция для животноводства	Internal Links	Dofollow
Вентиляция для овощехранилищ	Internal Links	Dofollow
Вентиляционные (приточные) установки	Internal Links	Dofollow
Вентиляторы	Internal Links	Dofollow
Автоматика для вентиляции	Internal Links	Dofollow
Заслонки и клапаны для систем дымоудаления	Internal Links	Dofollow
Заслонки и клапаны	Internal Links	Dofollow
Воздухораспределители	Internal Links	Dofollow
Тепловентиляционное оборудование	Internal Links	Dofollow
Детали систем вентиляции	Internal Links	Dofollow
Воздуховоды и фасонные части	Internal Links	Dofollow
Пылеуловители и фильтры	Internal Links	Dofollow
Теплоизоляция и огнезащитные материалы	Internal Links	Dofollow
Крепеж для вентиляции	Internal Links	Dofollow
Бытовое оборудование	Internal Links	Dofollow
Комплектующие для кондиционирования	Internal Links	Dofollow
Тепловое оборудование	Internal Links	Dofollow
Комплектующие собственного производства	Internal Links	Dofollow
Отраслевые решения	Internal Links	Dofollow
Общеобменная вентиляция	Internal Links	Dofollow
Системы дымоудаления	Internal Links	Dofollow
Промышленный холод и кондиционирование	Internal Links	Dofollow
Оборудование для горячих цехов	Internal Links	Dofollow
Вентиляция для овощехранилищ	Internal Links	Dofollow
Вентиляция для животноводства	Internal Links	Dofollow
Покупателям	Internal Links	Dofollow
Как сделать заказ?	Internal Links	Dofollow
Возврат и Обмен	Internal Links	Dofollow
Оферта (для физ. лиц)	Internal Links	Dofollow
Оферта (для юр. лиц)	Internal Links	Dofollow
Проектировщикам	Internal Links	Dofollow
Программные решения	Internal Links	Dofollow
Проектные работы	Internal Links	Dofollow
Галерея объектов	Internal Links	Dofollow
Квалификация	Internal Links	Dofollow
Загрузки	Internal Links	Dofollow
Сертификаты и декларации	Internal Links	Dofollow
Бланки заказов	Internal Links	Dofollow
Технические каталоги	Internal Links	Dofollow
Руководства по эксплуатации	Internal Links	Dofollow
Контакты	Internal Links	Dofollow
ГОТОВЬТЕСЬ К ЖАРКОМУ СЕЗОНУ ВМЕСТЕ С НАМИ!	Internal Links	Dofollow
Новинка производства: Вентиляторы осевые разгонные РОСА-AGR/60	Internal Links	Dofollow
ВОЗДУХОРАСПРЕДЕЛИТЕЛИ ПРОИЗВОДСТВА ГК РОВЕН	Internal Links	Dofollow
Диффузоры пластиковые потолочные	Internal Links	Dofollow
КРЫЛЬЧАТКИ И КОЛЁСА ДЛЯ ВЕНТИЛЯТОРОВ ПРОИЗВОДСТВА ГК РОВЕН	Internal Links	Dofollow
МОДЕРНИЗИРОВАННАЯ ВЕРСИЯ КЛАПАНОВ КВУ	Internal Links	Dofollow
АКЦИЯ "БЕСПЛАТНЫЙ ПРОЕКТ ПРИ ПОКУПКЕ УСТАНОВКИ RWC"	Internal Links	Dofollow
ПРОГРАММА ПОДБОРА	Internal Links	Dofollow
BIM-БИБЛИОТЕКА	Internal Links	Dofollow
Кладовщик	Internal Links	Dofollow
Грузчик (м. Кожуховская)	Internal Links	Dofollow
Специалист в отдел продаж	Internal Links	Dofollow
Кондиционеры	Internal Links	Dofollow
Канальные вентиляторы	Internal Links	Dofollow
Радиальные вентиляторы	Internal Links	Dofollow
Комплектующие	Internal Links	Dofollow
Осевые вентиляторы	Internal Links	Dofollow
Крышные вентиляторы	Internal Links	Dofollow
Специализированные вентиляторы	Internal Links	Dofollow
Анемометры	Internal Links	Dofollow
Датчики	Internal Links	Dofollow
Регуляторы скорости	Internal Links	Dofollow
Регуляторы температуры	Internal Links	Dofollow
Смесительные узлы и комплектующие	Internal Links	Dofollow
Управление и защита	Internal Links	Dofollow
Щиты управления	Internal Links	Dofollow
Клапаны дымоудаления типа ДМУ	Internal Links	Dofollow
Клапаны дымоудаления типа ДМУ МС многостворчатые	Internal Links	Dofollow
Клапаны противопожарные типа ОЗ	Internal Links	Dofollow
Клапаны противопожарные типа ОЗ МС многостворчатые	Internal Links	Dofollow
Заслонки воздушные унифицированные общего назначения	Internal Links	Dofollow
Воздушные клапаны типа ВК, ВКм и ВКп	Internal Links	Dofollow
Вентиляционные решетки регулируемые типа РВ	Internal Links	Dofollow
Решетки декоративные	Internal Links	Dofollow
Вентиляционные решетки наружные круглые	Internal Links	Dofollow
Вентиляционные решетки наружные типа РН	Internal Links	Dofollow
Вентиляционные решетки стальные	Internal Links	Dofollow
Диффузоры вихревые	Internal Links	Dofollow
Диффузоры потолочные прямоугольные	Internal Links	Dofollow
Диффузоры сопловые	Internal Links	Dofollow
Инерционные/гравитационные решетки	Internal Links	Dofollow
Круглые диффузоры	Internal Links	Dofollow
Решетки щелевые типа РЩ/РЩБ	Internal Links	Dofollow
Узлы прохода	Internal Links	Dofollow
Гибкие воздуховоды AFS	Internal Links	Dofollow
Дымоходы	Internal Links	Dofollow
Огнезащитные материалы	Internal Links	Dofollow
Хомуты	Internal Links	Dofollow
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